Startup + Frontier Communications

people in glass houses,

SEE EVERYTHING.

Every deep tech company now operates in a glass house. Investors scrutinize. Media amplifies. Markets react.

Glass Houses builds communications systems that controls what they see.

Throw Stones

american express

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mobileye

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runway

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lambda

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bessemer venture partners

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oracle

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intel

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google

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tcv

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pixxel

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microsoft

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red cell partners

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american express :: mobileye :: runway :: lambda :: bessemer venture partners :: oracle :: intel :: google :: tcv :: pixxel :: microsoft :: red cell partners ::

Most deep tech companies are running on someone else’s schema. 

Every audience—investors, press, customers—forms a different, incompatible reflection of the company you’ve built. This fragmentation is unintentional, but compounding.

We help the most consequential companies in deep tech reclaim their narrative through Schema Engineering: the practice of building the architecture that defines how you are interpreted, converting technical complexity into scientific intent and market impact.

SCHEMA ENGINEERING

THREE ENGAGEMENTS.

One methodology.

Foundation builds it. Signal deploys it. Capital hardens it. Each engagement is complete on its own. Together they maintain your narrative schema across the full company lifecycle — from seed through capital raise. The compounded return on two decades inside the rooms where frontier AI, hyperscale infrastructure, generative AI, and advanced semiconductors went from research papers to market categories.

THE STRUCTURAL SPRINT

Foundation

01

From $8,000 · 2 weeks

We build high-velocity systems of story — hardening your narrative to ensure why is as empirically sound as the how. Ground truth establishment: the base schema that controls how every audience interprets your company.

IN YOUR HANDS

messaging architecture · founder positioning · company boilerplate suite · deck narrative refinement · media readiness session

THE kinetic SPRINT

Signal

02

From $12,000 · 4-6 weeks

The market moves in signals, not headlines. We decode where and when you say it — mapping sentiment shifts before they surface so you're positioned ahead of the moment, not reacting to it.

IN YOUR HANDS

media landscape audit · sentiment and signal mapping · editorial calendar · spokesperson readiness · press narrative framework · tier-one media target list

THE ballistic SPRINT

Capital

03

From  $16,000 · 7-10 weeks

We translate technical depth into investor conviction — hardened to withstand investor scrutiny, competitive pressure, and the velocity of a live fundraise.

IN YOUR HANDS

full narrative architecture · investor messaging framework · competitive narrative audit · narrative risk assessment · founder message coaching · funding announcement draft